Dan Kennedy has probably failed more than most people we know, but – on the other hand, Dan Kennedy has had successes that likely dwarf the success of people we know. What does this tell you?
Get Over Your Fear of Failing – Fail More!
By Richard S Fenton and Andrea J Waltz
As you already know, I.Q. stands for Intelligence Quotient. Generally speaking, research shows a correlation between a high IQ and doing well in school, obtaining post graduate education, attaining high social status, etc. But it’s no guarantee of success. And it’s no predictor of happiness either! But many people assume that having a high IQ is a great predictor of success.
Then there is E.Q. This is the measurement for determining one’s Emotional Intelligence; that is, the ability to identify and manage the emotions of oneself and of others. Having a high EQ refers to having a well developed Emotional Intelligence. There has been a lot of study about EI as a predictor of success in work and life.
IQ and EQ are both fine but for us the number that really matters in life and in business is your NQ; your NO-QUOTIENT. Or, as we also sometimes refer to it, Failure Quotient (FQ).
Whatever the term, it’s the number of times you are willing to hear no, to fail, before succeeding… the number of times you are willing to get knocked down and then get back up, knowing full well that you are almost certain to get knocked back down again. That’s the number that determines greatness in today’s world… perhaps the most important number.
The reality is that there are lots of very smart people who have done very little in their lives. You probably know someone like that. It’s that person with amazing “book-smarts” but who is not willing to do what it takes and to risk failing even once let alone over and over again. It’s a shame too because you just know that with their brains and the missing element (persistence) they could achieve massive success.
And there are many people regardless of their IQ, stay at something long enough that they finally succeed. You probably know some people like this too. You might feel a bit frustrated to see how they have managed to become so successful despite their limitations. We recall listening to marketing guru Dan Kennedy talk about this phenomenon at a seminar in L.A. He marveled at some of the people he knew who despite their seeming lack of intellect, made millions.
We believe that having a high N.Q. is the singe most determining factor in your level of success.
Even Marilyn Mach vos Savant, the smartest woman in the world with an IQ of 230, has said, “I personally believe hard work and motivation are far more important than IQ.”
Consider the story of a relatively unknown professor of counselor education at St. John’s University in New York. This man had 3,500 copies of his book printed and since the publisher did nothing to promote it, ended up buying 3,200 copies himself and did a city by city promotional tour at his own expense. He would do a local TV or radio interview in the morning then visit all the bookstores in the afternoon. As books began to sell, the publisher printed more copies and he bought more too. Through word of mouth and by one book at a time, Wayne Dyer’s “Your Erroneous Zones” became one of the biggest best sellers of all time having now sold over 30 million copies. Wayne Dyer has a high FQ and so should you!
How about you, what’s your NQ? How many times are you willing to hear “no” or fail and keep going? Imagine trying to break a large rock with a mallet. You hit the rock over and over and over again. Many times, you want to give up feeling that it will never break. Finally, after the 405th time you hit the rock, it splits into pieces. Was it the 405th hit to the rock that did it? Or was it the 404 other times you pounded on the rock?
Richard Fenton is the co-author of “Go for No!” Yes is the Destination but No is How You Get There. This short, powerful book will teach you one simple amazing strategy that can radically change the results you get in your business and in your life! Visit http://www.goforno.com to learn more.
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Don’t let a “Fear of Failing”, or a “Fear of SUCCESS”, stop YOU from reaching your fullest potential!